adidas is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle. Telecom Lifestyle Fashion B.V. (TLF) is a company with passion for protective mobile device accessories. Since 2013 TLF designs, develops, manufactures and distributes cases for devices such as smartphones, tablets or laptops under the trademarks of adidas Originals and Y-3. For adidas Originals TLF creates two seasonal collections. These adidas Originals branded cases for devices such as apple iPhone, iPad and Samsung Galaxy and sleeves for larger devices like laptops help to extend the brand product portfolio and the brand to become the most influential and connected brand in street culture.
Next to Originals TLF has also done small collections for Y-3 combining fashion with the future of sportswear. Inspiration taken from the adidas apparel and footwear collections combined with the ability to construe, design and develop pioneering products within the field of device protection is the strength of TLF. By using redefined materials, colors and technologies TLF creates relevant products for the adidas target consumer and visibility with this category for the brand in new distribution channels.
With adidas’ design team at our side, we are never short of inspiration. We are sure to match our seasonal collections to the designs launched in the adidas apparel and footwear lines. For example, our ‘gazellabration’ line saw us design suede moulded smartphone cases to match that season’s footwear line colors. This approach helps storytelling, retail launches and makes sense to customers.
adidas Sport sets a new standard in the fast-growing protective sportswear market. The sports case collection includes flexible armbands and smart waist straps, as well as anti-slip and anti-shock cases that provide ultimate protection. The full collection has been carefully designed to protect your devices from bumps and scratches during even the most intense workout.